vision care videos
Health insurance is a notoriously complex and intimidating system to navigate, and this can discourage people from taking advantage of regular health screenings. We created a series of videos for this national insurer, from detail-filled coverage overviews to more cinematic approaches encouraging annual visits to providers. With each video, our goal was to share friendly, easy-to-understand content that skipped the jargon and upped the humanity.
My role: Scripts