targeted emails

This hotel wanted to create a summer campaign that targeted local, drive and national markets. For staycationing Seattleites, the focus was on the hotel’s restaurant and a locals-only offer. Messaging for the drive market centered around the hotel’s location on the water and the perfect amenities for a quick getaway. For previous guests who’d never visited during the season, we introduced the perhaps novel concept that summers in Seattle are glorious, not gray. And for value-seekers, it was all about the deal.

Agency: HMA
Designer: Jenn Schopfer
My role: Segmented copy

Local market: Looking for fun things to do nearby

Drive market: Ready for a quick weekend away

National market: Previous guests who haven’t experienced summer in Seattle

National market, deal seekers: In search of great value