public safety campaign

New light-rail lines were built right through the middle of residential areas across Houston, and it was time to run test trains before starting full service. This was a concern because Houstonians had a habit of crashing into trains on other lines. We wanted to catch the attention of the audience, ranging in age from young students to elderly drivers, and let them know that massive light-rail trains aren’t something to ignore. This fun and engaging campaign encouraged people to pay attention and think differently about the shiny new addition to their neighborhood.

Agency: Langrand
CD: Debbie Mohr
AD: Laura Pearson
My role: Concepting, script writing, copy

Awards: American Advertising Federation Houston ADDY Awards (swept the public service campaign category) and grand prize from American Public Transportation Association AdWheel Awards in Chicago

:30 SPOT
POSTER SERIES FOR PUBLIC BUILDINGS
Bilingual insert
UTILITY BILL INSERT
CONSTRUCTION BARRICADE COVERS
POSTER SERIES FOR HIGH SCHOOLS
FOLDER (FRONT/BACK) FOR HIGH SCHOOL STUDENTS

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