public safety campaign
New light-rail lines were built right through the middle of residential areas across Houston, and it was time to run test trains before starting full service. This was a concern because Houstonians had a habit of crashing into trains on other lines. We wanted to catch the attention of the audience, ranging in age from young students to elderly drivers, and let them know that massive light-rail trains aren’t something to ignore. This fun and engaging campaign encouraged people to pay attention and think differently about the shiny new addition to their neighborhood.
CD: Debbie Mohr
AD: Laura Pearson
My role: Concepting, script writing, copy
Awards: American Advertising Federation Houston ADDY Awards (swept the public service campaign category) and grand prize from American Public Transportation Association AdWheel Awards in Chicago