public transit campaign

This client took on the largest light-rail construction project in U.S. history, building three new lines in just a few years. Our directive was to educate drivers, pedestrians and students about the new lines, which were running right through the middle of neighborhoods. Comparing the trains to large wild animals, we created a fun and engaging campaign that made people pay attention and think differently about the shiny new addition to their neighborhood.

This campaign swept the public service campaign category at the American Advertising Federation Houston ADDY Awards and won grand prize at the American Public Transportation Association’s AdWheel competition in Chicago.

Agency: Langrand