My current employer was founded in the mid ’80s and had been operating under the same brand for 35 years. We rebranded in 2019, launching a new logo, website and attitude. Key to the new identity: simplification. We streamlined the HMA story and shifted focus from how we do things to why we do them and what that means for our clients.

Visit site

Agency: HMA
AD: Alex Battaglia
My role: Copy (full site), creative direction