marketing agency branding

We harness our 360° view to discover who. Understand how. Know when. Design what. And write why. Delivering results you can count—and count on.

My current employer was founded in the mid ’80s and had been operating under the same brand for 35 years. We rebranded in 2019, launching a new logo, website and attitude. Key to the new identity: simplification. We streamlined the HMA story and shifted focus from how we do things to why we do them and what that means for our clients. We also injected a little soul.

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Agency: HMA
AD: Alex Battaglia
Web developer: Jenn Schopfer
My role: Copy (full site), creative direction

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