Internal culture helps define any organization, and it’s perhaps no more important than in the world of healthcare. When people’s lives are at stake, a caring, supportive environment is crucial for both patients and caregivers.
After a major rebranding effort that included a name change and updated patient experience, this health system wanted to make sure its team understood the organization’s mission and lived its values with each interaction. We created a training module, completed online, that gave employees crucial information in a non-intimidating, friendly format. From simple fill-in-the-blank and matching quizzes to short, fun training videos we shot using real employees, the training session helped the team make the connection between the system’s vision and their everyday.
My role: Research and content development, including video scripts, quizzes, and empowering statements