This client’s goal was to encourage car-loving Houstonians to try a commute alternative once a week to decrease traffic and improve air quality. We created a fun and engaging campaign—including TV, radio, outdoor and print—that shared the simple ways commuters can find a smarter way to work.
Creative director | Debbie Mohr
Writer | Crystal Jackson
Art directors | Claire Jones, Maite Rios
TV producers | Katy Bomar, Angeline Dinzik, Anna Giles
Production company | Thompson and Prince
Editor | Bill Moore
Agency | Langrand