Houston is a car city, so getting people to consider a commute that doesn’t include tightly gripping the wheel while stuck in traffic is no small task. Rather than create a campaign filled with guilt trips, we sent people on a journey that was a lot more fun. We shared stories from real people who changed their commutes–and their lives–for the better, plus we sprinkled in a few iconic Houston personalities.
CD: Debbie Mohr
AD: Maite Rios, Claire Jones
My role: Concepting, script writing, copy