multi-media non-profit campaign

This client’s goal was to encourage car-loving Houstonians to try a commute alternative once a week to decrease traffic and improve air quality. Rather than try to guilt people into modifying their behavior, we shared real stories from people who changed their commute and found it changed their lives for the better. We also created a vision of happy commuters from all walks of life finding new ways to get to work.

Agency: Langrand