Archives: Projects

  • dog bios (volunteer)

    dog bios (volunteer)

    I volunteer for a local dog rescue that finds loving homes for senior dogs and dogs of seniors who can no longer care for a pet. I’m on the team that writes bios for adoptable dogs, and I love helping these sweet faces find a soft place to land. Beasley is a social guy who […]

  • one-minute play

    one-minute play

    This short piece was written for the One-Minute Play Festival at Kitchen Dog Theater. It was also included in the ProtestPlaysProject on gun control.

  • donor report

    donor report

    Saving the sea otter is near and dear to many, including a major donor at a non-profit making great strides in this area. The donor appreciated an annual update full of news, so I crafted a report that spanned rescue and recovery efforts, educational activities, and the latest research. Read the full report Agency: FreelanceMy […]

  • website

    website

    I’m a playwright, so it was a delight to bring my love of theatre to my day job when I wrote content for a local, beloved theatre company’s website. The company’s work is highly dramatic, which meant the copy needed to be too. Visit site Agency: LangrandAD: Spencer StricklandMy role: Website copy

  • packaging

    packaging

    At the end of a successful year, our agency decided to share some sweetness with our clients by partnering with a local purveyor to create a custom gelato flavor. A delicious assignment. Agency: LangrandAD: Maite RiosMy role: Product name, copy, flavor concept

  • public safety campaign

    public safety campaign

    New light rail lines were built right through the middle of neighborhoods across Houston, and it was time to run test trains before starting full service. Comparing the trains to large wild animals, we created a fun and engaging campaign that encouraged people to pay attention and think differently about the shiny new additions to […]

  • video

    video

    Understanding the value of vision insurance doesn’t have to be a boring or painful experience. It can be accessible, human and even a little cinematic. Agency: LangrandAD: Spencer StricklandMy role: Script

  • article

    article

    This article supported our client’s position as a thought leader in healthcare by sharing information pertinent to customers and non-customers alike. My sources for this piece included a dynamic mix of industry reports, internal client data and sales collateral. The repeated “What can you do?” shared actionable steps employers could take to better control benefits […]

  • keynote

    keynote

    A CEO client was on tap to give the keynote speech at a national health insurance conference, sharing insight about how data is transforming an industry not known for being open to change. She came to us for a fresh idea and needed the speech written in less than 24 hours. Wanting to give the […]

  • videos

    videos

    We developed a series of videos to introduce this health insurer’s approach to whole-health specialty care. With each story, our goal was to share friendly, easy-to-understand content that skipped the insurance jargon and upped the humanity. We created this video about vision care, and the storyboard for a dental video is below. Agency: LangrandMy role: […]

  • clean air campaign

    clean air campaign

    Houston is a car city, so getting people to consider a commute that doesn’t include tightly gripping the wheel while stuck in traffic is no small task. Rather than create a campaign filled with guilt trips, we sent people on a journey that was a lot more fun. We shared stories from real people who […]

  • targeted emails

    targeted emails

    This hotel wanted to create a summer campaign that targeted local, drive and national markets. For staycationing Seattleites, the focus was on the hotel’s restaurant and a locals-only offer. Messaging for the drive market centered around the hotel’s location on the water and the perfect amenities for a quick getaway. For previous guests who’d never […]