Houston is a car city, so getting people to consider a commute that doesn’t include tightly gripping the wheel while stuck in traffic is no small task. Rather than create a campaign filled with guilt trips, we sent people on a journey that was a lot more fun. We shared stories from real people who changed their commutes–and their lives–for the better, plus we sprinkled in a few iconic Houston personalities.
My role: Concepting, script writing, copy
Campaign included: TV, radio, outdoor, print, digital