awareness campaign

New light rail lines were built right through the middle of neighborhoods across Houston, and it was time to run test trains before starting full service. Comparing the trains to large wild animals, we created a fun and engaging campaign that encouraged people to pay attention and think differently about the shiny new additions to their neighborhood.

Agency  Langrand
My role  Concepting, script writing, copy
Campaign included  TV, print
Awards  American Advertising Federation Houston ADDY Awards: Swept the public service campaign category, American Public Transportation Association AdWheel Awards: Won grand prize

TV spot

© Crystal Jackson