awareness campaign

New light rail lines were built right through the middle of neighborhoods across Houston, and it was time to run test trains before starting full service. Comparing the trains to large wild animals, we created a fun and engaging campaign that encouraged people to pay attention and think differently about the shiny new additions to their neighborhood.

Agency: Langrand
My role: Concepting, script writing, copy
Campaign included: TV, print, digital, signage

Awards: American Advertising Federation Houston ADDY Awards (swept the public service campaign category) and grand prize from American Public Transportation Association AdWheel Awards in Chicago