Branding

Research, strategy and storytelling

Concepting

Develop, follow or blow up a brief as needed

Copywriting

Branded copy across all channels

Collaborating

Finding the sweet spot for voice and visuals

Juggling

Projects, priorities and personalities

Hello

I’m Crystal Jackson, copywriter, creative director and client whisperer. When I’m not clicking around on a keyboard or trying to find my best angle on a video call, you can find me on a hike. Or, actually, you can’t find me, which is kind of the point.

I use my facility with words and love for crafting a good story to support the people and organizations that are making the chasms between us smaller, whether they’re creating collective experiences, amplifying important voices or shining a light in the darkness.

Work experience

CREATIVE DIRECTOR + COPYWRITER
HMA, a hospitality marketing company (Monterey, CA and remote)
July 2017 to present

SENIOR COPYWRITER
Langrand, a branding and marketing agency (Houston, TX and remote)
June 2011 to July 2017

DIRECTOR OF DEVELOPMENT SERVICES
HoustonPBS/KUHT, America’s first public television station (Houston, TX)
January 2008 to June 2011

DIRECTOR OF FOUNDATION AND GOVERNMENT RELATIONS
Alley Theatre, a Tony Award-winning regional theatre (Houston, TX)
July 2004 to January 2008

Menu