I’m Crystal Jackson, writer and experience designer. A creative spirit grounded in an analytical mind, I balance empathy with research, storytelling with strategy, and vision with collaboration. And I always advocate for the consumer.
Recent interesting projects
- Leading a marketing platform app redesign to improve the consumer experience, increase internal efficiencies, and deliver better outcomes
- Developing a four-phase pandemic communications strategy that formed the basis of client’s overall marketing effort and resulted in impressive sales during a tumultuous time
- Planning and facilitating an all-day team workshop to support culture change efforts and brand development
My happy place is an environment where we’re all relentlessly dedicated to doing it right, staying curious, and keeping it fresh.
Work experience
CREATIVE DIRECTOR
HMA, a hospitality marketing company (Monterey, CA and remote)
July 2017 to present
SENIOR COPYWRITER
Langrand, a branding and marketing agency (Houston, TX and remote)
June 2011 to July 2017
DIRECTOR OF DEVELOPMENT SERVICES
HoustonPBS/KUHT, America’s first public television station (Houston, TX)
January 2008 to June 2011
DIRECTOR OF FOUNDATION AND GOVERNMENT RELATIONS
Alley Theatre, a Tony Award-winning regional theatre (Houston, TX)
July 2004 to January 2008
DEVELOPMENT MANAGER
IMGH, an interfaith service organization (Houston, TX)
December 2001 to July 2004