Hello

I’m Crystal Jackson, writer and experience designer. A creative spirit grounded in an analytical mind, I balance empathy with research, storytelling with strategy, and vision with collaboration. And I always advocate for the audience.

 

Recent interesting projects

  • Leading a marketing platform app redesign to improve the consumer experience, increase internal efficiencies, and deliver better outcomes
  • Developing a four-phase pandemic communications strategy that formed the basis of client’s overall marketing effort and resulted in impressive sales during a tumultuous time
  • Planning and facilitating an all-day team workshop to support culture change efforts and brand development

My happy place is an environment where we’re all relentlessly dedicated to doing it right, staying curious, and keeping it fresh.

COLLABORATING

Designing better customer experiences

BRANDING

Research, strategy, and storytelling

SIMPLIFYING

Turning the complex into the approachable

CONCEPTING

Develop, follow, or blow up a brief as needed

JUGGLING

Projects, priorities, and personalities

Work experience

CREATIVE DIRECTOR
HMA, a hospitality marketing company (Monterey, CA and remote)
July 2017 to present

SENIOR COPYWRITER
Langrand, a branding and marketing agency (Houston, TX and remote)
June 2011 to July 2017

DIRECTOR OF DEVELOPMENT SERVICES
HoustonPBS/KUHT, America’s first public television station (Houston, TX)
January 2008 to June 2011

DIRECTOR OF FOUNDATION AND GOVERNMENT RELATIONS
Alley Theatre, a Tony Award-winning regional theatre (Houston, TX)
July 2004 to January 2008

DEVELOPMENT MANAGER
IMGH, an interfaith service organization (Houston, TX)
December 2001 to July 2004

Menu