Hi, I’m Crystal, and I’m probably on a Zoom call.

Farmer of ideas. Gardener of details.

My name is Crystal Jackson. I’m a native Houstonian now living in the coastal foothills of California, land of raptors, rattlesnakes, wildfires and wine tastings. When I’m not clicking around on a keyboard or trying to find my best angle on a video call, you can find me on a hike. Or, actually, you can’t find me, which is kind of the point.

I started my career as a grant writer for nonprofits then moved to agencies working with public and private sector clients. I’ve written proposals to the federal government, TV spots for a transit agency, keynote speeches for healthcare CEOs and brand guidelines for hotels. Sometimes I also write plays and blog posts and promote fighting stupidization.

That’s the what. But what about the why?

I love supporting organizations that are making the chasms between us smaller, whether they’re simplifying how people navigate complex systems, shining a light in the darkness or amplifying important stories.

Work experience

With each new opportunity, I’ve found myself at a company in the midst of major organizational change. Those transformational moments provide a dynamic testing ground for fresh thinking, job-description flexibility and roll-up-your-sleeves getting it done. Exhilarating stuff.

HMA (Monterey, CA), July 2017 to present
Hospitality marketing company

My role: expanding the menu of creative services, pitching projects to clients and partnering with designers to elevate the level of work being done

Clients: David Rubenstein Forum, Delta Hotels by Marriott Dallas Allen, Essex Resort & Spa, Texas A&M Hotel & Conference Center, The Equinox, Margaritaville Lake Resort, The Heldrich, Lansdowne Resort, Lake Arrowhead Resort, Grand Plaza Hotel, Benchmark Resorts & Hotels

Langrand (Houston, TX and remote), June 2011 to July 2017
Branding and marketing agency

My role: finding ways to make health insurance sound human, creating imaginative content for public sector clients, simplifying employee benefits communications

Clients: Anthem Blue Cross Blue Shield, Houston ISD, METRORail, Harris Health System, Tufts Health Plan, Houston-Galveston Area Council, Consortium Health Plans, Catastrophic Theatre, Prologis

Freelance (wherever there’s wifi), March 2010 to present

My role: combining my experience writing for nonprofits and marketing agencies with proofreading, technical writing and (beginner) design skills to create content for a variety of clients

Clients: Monterey Bay Aquarium, Catastrophic Theatre, Mohr Creative, Langrand, Carrithers Studio, The Smith Group

HoustonPBS/KUHT-TV (Houston, TX), January 2008 to June 2011
America’s first public television station

My role: creating a grants department, streamlining processes that had been spread among various departments for decades, stewarding donor relationships

Alley Theatre (Houston, TX), July 2004 to January 2008
Tony Award-winning regional theatre

My role: closing out the end of a capital campaign, growing annual foundation contributions from $1.1 million to $1.5 million, proofreading Playbill