Crystal Jackson on a Zoom call

Branding

Research, strategy and storytelling

Concepting

Develop, follow or blow up a brief as needed

Copywriting

Branded copy across all channels

Collaborating

Finding the sweet spot for voice and visuals

Juggling

Projects, priorities and personalities

Hello

I’m Crystal Jackson, copywriter, creative director and client whisperer.¬†I use my facility with words, love for crafting a good story and commitment to collaboration to support organizations that are making the chasms between us smaller and the world a better place to be.

Recent work I’m proud of:

  • Developing a four-phase communications strategy (in two days) for a flagship client at the start of the pandemic that helped form the basis of the company’s overall marketing effort and has resulted in impressive sales during a tumultuous time¬†
  • Leading the redesign of my company’s marketing portal to be more user-friendly and efficient
  • Expanding the menu of services offered by our small creative department thanks to the team’s willingness to try new things and the constant delivery of top-notch work

My happy place is an environment where we’re all relentlessly dedicated to doing it right, staying curious and keeping it fresh.

Work experience

CREATIVE DIRECTOR + COPYWRITER
HMA, a hospitality marketing company (Monterey, CA and remote)
July 2017 to present

SENIOR COPYWRITER
Langrand, a branding and marketing agency (Houston, TX and remote)
June 2011 to July 2017

DIRECTOR OF DEVELOPMENT SERVICES
HoustonPBS/KUHT, America’s first public television station (Houston, TX)
January 2008 to June 2011

DIRECTOR OF FOUNDATION AND GOVERNMENT RELATIONS
Alley Theatre, a Tony Award-winning regional theatre (Houston, TX)
July 2004 to January 2008

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