1. Lists are lazy writing. It takes effort to write something that flows forth from a central idea and has segues and transitions. It’s much easier to come up with a slideshow about “The Top Ten Reasons We Don’t Miss 80s’ Fashion” with a pithy sentence or two for each image and call it journalism.
2. Lists make for lazy reading. When you can just click-click-click through something, only stopping at the bright and shiny pieces, it’s the equivalent of eating candy for dinner. Candy’s dandy, but you need some vitamins, vegetables and protein up in this bitch. Also: liquor’s quicker.
3. Lists are taking over like a fungus. Weeklies like Houston Press and dailies like Houston Chronicle are turning into slideshow repositories sprinkled with a few news stories. And, in the case of the Chronicle, a third or more of a given story’s real estate is a photo or slideshow, with the written part of the story only taking up a few paragraphs. At this rate, news will soon be delivered in a series of images, like a child’s picture book.
4. Lists lack meaning. When you’re just getting little nuggets in list form, it’s likely you’re not getting a whole lot of substance. Granted, the less said about popped collars, Z Cavaricci and glacier glasses the better. But in the time it takes to fart out five listicles, a writer could instead write one story with a bit more substance. But they aren’t allowed to do that because… (see number 5).
5. Lists are all about page views. Page views are all about advertisers. Lists aren’t being created for you, the reader. They’re being created so you’ll click 10 or 20 times on the same “story,” which translates to 9 or 19 more page views than a traditional story would bring. This, in turn, makes it seem to advertisers that a site is getting a lot more traffic than it really is.
(This listicle took less than 20 minutes to write. Man, if I wrote one of these each day, I could really up my readership…)