text to give

As a fundraiser for a non-profit organization, I’ve been involved in a few conversations about texting as a method of donating money. I haven’t been sold on it yet, at least not for the organization where I work. But in times of crisis when aid organizations need an infusion of money as quickly as possible, the text option makes sense. Obama’s presidential campaign showed the value of securing a googolplex of small donations, so the individual $10 gifts donated via text message to the Red Cross will certainly add up. I sent mine in this morning (though, to be fair, if I’d given online I would have given a bit more – instead, I’m going to give the balance to a different group).

Though the text-to-give to Red Cross is legit, there are plenty of other rumors going around that are not.