A PR firm in Austin got its ass handed to it over the weekend when people beyond their inner circle of hospitality industry clients heard about their name: Strange Fruit PR.
If you don’t know the significance of that name, here’s some history. In 1937, teacher Abel Meeropol (a white Jewish man) wrote a poem after seeing a horrifying image of two black men lynched in Indiana. After it was published, he set it to music to create a protest song (Strange Fruit).
A couple of years later, Billie Holiday added the song to her performances. The record sold a million copies and was her biggest seller. Nina Simone recorded the song in 1965, and Kanye West sampled her version in his latest album. So though it was born in the late 1930s, the song still has a life and among the many, many people who’ve heard at least one of the versions. And the people who hear those two words together automatically connect it to a horrifying image.
The PR company–a couple of young white women (so unusual for PR!)–thought no one would be thinking about a song that was recorded in 1939. They figured they could create their own definition for the term. Turn it from a powerful protest of murderous racism into a fun and exciting way to talk about hors d’oeuvres and skinny margaritas. They now know that they were mistaken, but it’s amazing it took a Twitter shitstorm for them to figure it out. I mean, the song’s history had been pointed out to them in the past. And they work in public relations! Come on.
I hope their new name, Hitler Nibbles, works out for them.